Friday, April 12, 2013



 Marketing Moves More Music

Digital Marketing, the new “Cyber Road Runner” of the Music Industry!

To keep this real, if music is not marketed in cyber space, it may as well be floating in outer space, or lost in the universe. The fact remains that this is the now of music, not the future of music. When musicians create music and want the public to follow every song created, this is a the way to go. Put the music where it can be heard. Playing music for your friends, through the headphones at the studio is over and out. Listeners need to pay if they want to hear your music today, and they will if it is setup correctly.

DMM is one of many places that can carry music to the digital marketplace. Digital Music Marketing boast, a variety of services to showcase music across cyberspace.
Direct to Fan, digital distribution and media solutions are just some of the services needed to meet the digital marketing strategies.

 When the challenge of physical record stores and outlets disappeared people did not really panic, instead, they bought the new idea of shifting to digital ownership. Also, because of the convenience of iPods and iPads, a shift began. When you add ear buds, that give incredible stereo fidelity equivalent to Bose Speakers, the people spoke.

Here is another interesting aspect, ownership vs. access Consult. In the days of vinyl records, everyone owned their own copy of that classic music by the most famous artist of the day. That vinyl was guarded from warping, grand theft, sunlight exposure and just wear and tear on the vinyl grooves; the latter usually won the war. Download the music now to your portable digital device and wear and tear is a bad memory that never happened. No shelving needed, no crates or special shelve racking, faded covers or covers at all.

A worldwide market is now easily accessible to the IP owner and those that want listener access. Listeners need not leave the house to gain access to an arsenal of music, neither do they have spend a fortune. For small monthly subscription fees, hours and hours of music, in every genre, can be accessed Consult.

In the meantime, IP ownership recipients, indulges in royalty payments, and worldwide exposure of their product, through almost every major digital distributing outlets in the world. With help from companies such as DMM and Stratus, distribution is more in reach and is reaching out to more of the fan base, music promoters and the all too necessary marketplace.

A digital eye opener to the now is what this is for many, a reassurance for those who have thought to follow the digital path. Foregoing any cost or risk, on behalf of IP owners, and allowing yourself to run the full gamut of digital structure, including website, master digital copies and engaging in social media networking. This can  only bring about success. Going digital, you gain a larger market to move the music, a greater fan base listening to the music, and of course greater financial income to offset the production cost and overall investment. Go digital with music marketing, it is the right road.

Launching out,
Isiah Baldwin






Lalo Schifrin, On an Impossible Mission! 
                                                                            Lalo Schifrin






Undoubtedly, Argentina is very proud to have someone as talented as Lalo Schifrin hale from that beautiful and remarkable country. To hear the flavor of his heritage come through his compositions so strong, is a testament worth talking about. His pianistic and vocal styles marry so well with the western jazz cultures that he swelled under, with artist such as Dizzy Gillespie, Sarah Vaughn, Ella Fitzgerald and Count Basie Early Schifrin.




Schifrin’s music has the eloquence of the famous tango dance of Argentine; a very skilled and intimate concept of physical motion with a psychological draw of mysticism. One of the best-known compositions of Lalo Schifrin is the theme from the initial TV series, to the now, four movie sequels and counting of, “Mission Impossible”. A theme that was so appropriate and compelling as the script and acting was that it lingered several decades form it’s point of origin.

In the world of business and entertainment, Schifrin has set a tone of professional vigor. He is eighty years and counting in age but still has a musical tone of his twenties, and is still involved in his craft and the business.


An interview with Bruce Duffie, a glimpse into the fathoms of Schifrin’s career reveals, commissions to compose for the world famous Chicago Symphony Orchestra, numerous movie scores, TV themes, as well as his jazz and classical recordings Early Schifrin. Lalo Schifrin knows the business side of music also. Schifrin responded to Duffie about using theme material again, possible in different venue. Schifrin responded that, technically, if he owns the copyright, then he is at liberty to do as he wills. If another person, or entity, owns that copyright, Schifrin would need to get permission and go through proper protocol to use the material Early Schifrin.

Among the management teams of Lalo Schifrin are B. H. Hopper Management Ltd. and First Artist Management.  They have are doing a fabulous job with Lalo Schifrin’s career. A seemingly modest man, Schifrin has maneuvered in a lot of musical genres with ease, as can be witnessed in his well-noted accomplishments Schifrin Bio-data. Without hesitation, Lalo Schifrin is a legendary example of perfection and professionalism. His music is timeless and still commands a listening ear; he does an impossible mission of making and maintaining a musical career.

  
Launching out,
Isiah Baldwin


Cyber Bullying and Bullfighting, Bad Traditions of Tragedy!

 
Bullfighting is a very old spectacle, originating somewhere in Spain. The Matador and the bull, being the main focus, have a destined end. One of them is destined to die if not, at the least, become very badly wounded. So it is with cyber bullying or pirating. The area of interest in cyber pirating/bullying is to manipulate, and/or monopolize territory of some kind; either through a trademark, copyright infringement or some form of IP tampering.

China has one of the largest impacts of cyber pirating in the world. They are so threatening in this area that they have become callous and shameless in the practice of cyber pirating, as it was the case of Panavision vs. Toeppen.

Here are two of the most impacting statements of concern for what China is doing across the Internet. This is a statement of Dmitri Alperovich, vice-president of McAfee, and he states,

"I am convinced that every company in every conceivable industry with significant size and valuable intellectual property and trade secrets may have been compromised, with the great majority of the victims rarely discovering the intrusion or its impact Tkacik.”

The threat is so menacing that China brings causes alarm behind the power hungry staging of monarchy according to Mr. Tkacik’s documentation.

Former Director of National Intelligence Mike McConnell, former Secretary of Homeland Security Michael Chertoff and former Deputy Secretary of Defense William Lynn spelled it out as clearly as they could: China's economic and industrial espionage and cyber warfare capacities are able, "to cripple our critical infrastructure, including financial networks and the power grid. Now . . . the threat of economic cyber espionage looms even more ominously Tkacik.”

In effect, China is building an economical front that could bring the world to the mercy of China by their sheer wealth. The reasoning for engaging in extraction of another nation’s military strategies and buying the substance of nations is to leave those nations helpless and void of their resources. At that point China could turn on any country, and make war on them, having the economic advantage to subdue one nation at a time.

Such is the style of bullfighters; the matador taunts the bull for a period of time, and mocks the strength and animalistic nature of the bull. At some point, before the matador loses their strength, he strikes the bull, setting up for the kill and soon, the fatal blow.

Cyber theft is being practiced against TV and film industry, music, the Internet and computer gaming industry, phone and software industry and it seems like almost nothing is untouched IP Damage Control. This causes a hard hit to the expected economy of IP, but an even worse affect to the people who looked to gain from their property, and are dismayed. This is, in part, due to the lack respect, and then laws and deterrents are not strong enough yet to segue the efforts of pirating and bullying.

The point is, any faction of people or world power, that is cyber pirating or bullying, is capable of destruction of IP. When something is taken, once belonging to someone else, without permission, a law is not the only scale of determination. That action is still a moral issue of theft, with a consequence of destruction.

Intellectual property is of a personal nature, when it is taken, borrowed and/or exploited by someone other than the source creator, tragedy takes place. Knowing that, theft has occurred. Such a thing is able to be distinguished, to a point of retribution, by the law of reciprocity at some time or another. Like the number of times the matador plays with the bull, before the fatal strike. Either the quickness of the matador, or the bull’s defiance of too much taunting by the matador, the show will come to an end. So the consequence of such cause and effect will come the laws of natural mankind, in the form of writing clear and deliverable statutes.

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Launching out,
Isiah Baldwin




SATURDAY, APRIL 27, 2013




Dreaming of Success; Marketing Music Online

If you have a dream of being successful with your music, but nothing is happening, keep reading. Your dream can become a success, after all.

Dreaming of success
How many musicians, young and old, dream of success, having their music played and sold worldwide? No matter what genre of music it is, they all have that dream of being discovered and becoming wealthy. However, if no one ever hears or knows about their music, these people will still be dreaming of that success.

The wake up call
Today there are several ways to optimize music in the industry. Bringing the fan base to your front door, through online marketing, is the wake up call for all of the dreamers. To optimize music online, you should know how the music could be presented. Don’t’ just dream, be successful and reach out with emails, social media, distribution of paraphernalia and digital PR. These are hot and innovative components to market music.

Amanda Palmer, according to Music Think Tank, created a t-shirt distribution from a twitter campaign, making $11,000. Then there is a band known as, “Gossip Grows on Trees”, distributed customized fortune cookies, physically at a concert Music Think Tank. The band placed their URL into the cookies and the fans went online to the site. This resulted in shared email addresses with the band Music Think Tank.

Seeing life clearly
Going on line means a wide area of exposure. Building a fan base is more strategic than just having people visit your website, based on an article of myths related to, on line marketingSeeing Clearly. A professional presentation should be considered when exposing goods on line. Insuring success online is still going to require excellence in every platform of presentation to secure optimization.

Dreaming of success, to reality
After considering the tools needed to make dreams a success, get professional help to begin marketing online. There is no guarantee for success, but you will be in league of the best successful dreamers.

Launching out,
Isiah